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Long Live Lego

The Economist has a good story on the continued popularity of Lego, the children's toy with the now iconic interlocking plastic bricks first introduced in 1949.

While many of its competitors struggle to compete or are stymied by tainted supply chains from toxic scares in manufacturing centers in China, Lego is catapulting forward, capturing 5.9% of the global toy market and surpassing $1B in sales for the first time.

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